During latest Christmas holidays I read State of Phygital Report that covers definition of “phygital”, use-cases and analysis of impact on existing industries and verticals. Below are some my thoughts around it.
I guess, many of us wait for more AR/VR features in our smartphones and consumer electronics. In fact, there are already dozens of features and apps are available today. So, what is the next step? The authors of the report believe that is is a Phygital revolution.
We see Phygital as the philosophy of a new world order, where Phygital essentially enables the close integration of the virtual environment (digital) into real human life (physical).
Last year the list had a decent mix of professional, fiction and non-ficton books. In 2022 I am going to concentrate to learn more about following topics:
Psychology of decision making and influence. How we make decisions? What can persuade us and why? Answers on these questions help to understand how to build inter-personal communication and inspire people.
Organizations’ efficiency. It is quite astonishing to see how different can be efficiency of organizations. This year I continue to study this area and learn about mechanisms that creates “1+1=3” effect.
Visual story telling. Even I work today in a company that heavily relies on writing texts instead of creating slide decks, visually compelling content is a king. Structure, composition, color, size of picture and text are key components to keep audience’s always reducing span of attention on the topic.
Personal efficiency. Last year I was trying to implement several useful habits to my daily routine and was only partially successful. I have realized that I need to learn how to create habits more efficiently. And, of course, continue to train ability to concentrate.
Plus, some non-fiction titles as an entertainment.